The Role of Keywords in SEO

Optimizing your content with the proper keywords will help your website to rank higher, faster and gain more search engine traffic…

How many times have you heard something along these lines?

My guess is that this probably isn’t your first time hearing something of the sort. And that’s because keywords play a major role in SEO. In fact, utilizing the right keywords can make or break your SEO strategy.

The term ‘keyword’ sounds pretty self-explanatory when it stands alone. But without a solid understanding of the term and all of its capabilities, you won’t ever fully grasp onto all of the importance that this small little word holds in the SEO world.

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Keywords are what drives traffic to specific URLs.

In SEO terms, keywords are the words that businesses will specifically “target.” That’s why you may have also heard the term “target keywords.” The ranking of which keywords are sorted in Google Search will determine which words and phrases are most often searched. This will help when it comes time to optimize your content.

So now that we’ve covered the basis of keywords, let’s cover their importance to search engine optimization.

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Search engine algorithms are pretty smart. They can now auto-detect keywords and rank pages automatically based on their keyword optimization. The more keywords that you sprinkle throughout your web content and blogs, the more likely it is that people will find your site via search engines.